Small investment firm with big thinking | Botel Asset Management
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Small asset management firm with big thinking.

Over the past 30 years, we’ve seen that many people don’t have the time, desire or expertise to manage their assets. Money is an emotional subject, requiring a trusted advisor who knows you. At Botel Asset Management, we’re client-focused for the long term...ensuring that you have the right blueprint in place to educate your children, manage the here-and-now and have what you want for the rest of your life. We help you navigate the markets and economy, tune out the noise and stick to a plan.

about us

Founded in 1984, Botel Asset Management (called Penn Center Investments before 2006) is a principal only, wealth management firm. This structure puts us in a unique position to advise our clients...without bias or agenda. Located in Bala Cynwyd, Pennsylvania, we help individuals, families and small companies throughout the country, from Philadelphia to Palm Beach to San Francisco.

Principals Rob and Max Botel handle every account personally. Very personally. That means you can actually reach them to talk about anything from your portfolio to your grandchildren to your golf handicap. There’s no institutional pressure, no cookie-cutter systemized advice. No agenda. (And maybe that’s why we were recently cited as a Five-Star Financial Advisor by Philadelphia magazine.)

We operate our business in partnership with Dallas-based Prospera Financial Services, an independent, full-service firm. This relationship allows us to focus on what we do best – working with our clients. In business since 1982, Prospera is frequently named Broker-Dealer of the Year by Investment Advisor. Prospera, along with its clearing firm, First Clearing LLC (a non-bank affiliate of Wells Fargo), handles our back-office duties, including transaction processing, accounting and bookkeeping, custody services, statement processing and regulatory oversight.

Executive team

When you work with Botel Asset Management, you always work with a Botel. A founding partner who is here for the long-term – understanding your situation, remembering the details and helping you craft and manage a financial plan that fits. Rob and Max Botel are a family who treats clients like family. Get to know them here – and learn more about how Botel Asset Management can help you.

Rob Botel, CFP®

Rob is a history buff who likes to explore new travel destinations and stay on top of the latest non-fiction. After graduating from Penn and earning his CERTIFIED FINANCIAL PLANNER certification, he realized just how strong his interest in investing was when he started reading the business section before the sports section. Still an avid sports lover, he likens Botel Asset Management’s investment philosophy to a solid football strategy: “Your defense needs to be stronger than your offense. Keep things in balance and don’t take risks when the opportunity is not there.”

As the economic climate changes, this approach has worked for the firm. “Twenty years ago, information was sought after,” Rob explains. “Today, it’s available for free to anyone. We bring value in how we use that information – our judgment, interpretation, discipline and patience. We’ve helped clients navigate the tech stock downfall and the real estate boom and bust. We are here to manage expectations and emotions.”

Out of the office, Rob likes to spend time with his family, especially teaching his son about the joys of swimming, biking and tennis.


Max Botel

Max built Botel Asset Management the same way he built his professional life... carefully and gradually following his passions. His ethic is grounded in old-fashioned, hard work – studying accounting at Temple while preparing tax returns at his brother’s firm...graduating from Temple Law School and developing a business-focused practice...exploring his affinity for the stock market...and eventually establishing his asset management firm. Always transitioning from one business to the next according to a precise, thoughtful plan.

So Max knows that being small doesn’t mean being limited. The company’s size allows the Botels to offer truly personal service to a select group of clients who benefit from the close connection. These days, Max divides his time between Philadelphia and Florida, where he regularly hits the links and loves to talk investments with his peers. This combo fits his style perfectly. “Our approach to investing is a lot like how I play golf,” he says. “We don’t go for the low percentage shot. But we’re still out to win.”


When it comes to safeguarding your assets, there’s no such thing as being too careful. That's why we operate our business in partnership with two trusted industry experts, recognized for their expertise and responsible practices. Their dedication to the client is a rare quality in today’s investment world.

Our securities and advisory services offered through Prospera Financial Services, Inc. Member FINRA & SIPC

Prospera Financial

Prospera Financial Services, a privately held firm founded in 1982, serves Botel Asset Management as a full service support organization. Headquartered in Dallas with clients nationwide, Prospera’s longevity, reliability and commitment to excellence make them a leader in the financial services sector.

First Clearing, LLC

First Clearing, LLC provides quality securities-execution and brokerage-clearance services to retail securities firms throughout the United States. Headquartered in Saint Louis, Missouri, First Clearing provides the benefit of a firm with a long heritage in the full-service brokerage business and the strength of Wells Fargo & Company, one of the nation’s largest financial service companies.

First Clearing is a member of the New York Stock Exchange, NASDAQ and other major exchanges, and is a registered broker-dealer and non-bank affiliate of Wells Fargo & Company.